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We had a short 100-year or so period where radio, TV and Internet market broadcast messages at the market, but now the tide is turning back and for any business – and especially niche businesses – to do well, it’s time we know our market by name again.
Social Media has returned us to a marketplace economy. It’s not enough to have your wares available, it’s barely enough to wave as people drive by. Consumers want to be known and heard, they demand a voice. Your meat might be the same as the next guy’s, and your prices competitive, but going out of your way to ask about your customer’s kids and throw in a little something for the cat will make all the difference in the world.