We talk a lot about online marketing and lead generation for real estate agents here.

Why?

Because it’s one of the best ways to build another stream of incoming leads.

Here’s the thing:

All of these ideas are meant to work together…

So today, I’m going to break down some tips that expose some of the best ways to use REALTOR postcards and templates to generate more business.

Direct mail and postcards are still generating as good of a return on investment as email. Plus, you can start today…unlike an email list where you have to build up the emails overtime.

Let’s dive into Realtor postcards and templates to see how they can be used to generate more leads!

Tactic 1) Canvas An Area And Establish A Footprint With Real Estate Farming Postcards

Real Estate farming is a tactic where you focus all of your marketing efforts over a very small region.

Why does this work?

Well, you probably have some limit to your marketing budget. Right?

With real estate farming, you are able to create a stronger presence in an area you actually like to sell homes. Thus, REALTOR postcard marketing has an overall greater effectiveness.

Look at this:

If you’re going to spend $1,000 on REALTOR postcards this year, you want to focus on having those postcards hit the same people over and over again.

Why?

Because people need to see your message over 6 times on average before contacting you!

One-And-Done Marketing Efforts Are The Easiest Way To Fail In Real Estate

Here are some great real estate farming postcard templates for you to use in your postcard marketing:

1) PrinterBee’s has a good selection of postcards here

2) If you’re looking to design your own, I suggest using these as an influence and then creating your own with Canva.com!

Tactic 2) Grow Your Seller Leads With Expired Listing Realtor Postcards

Expired listings are great for finding leads.

But, they can sometimes be a chore to convert.

So, here’s a system that you can automate with a real estate virtual assistant in order to get more expired listings:

You can use this article to create a 12 touch program that you send to every expired listing near you.

And you’ll want to use a few Realtor postcards within that 12 touch program.

Why?

Research shows it takes 7-13+ touches before a lead converts

Source

The thing with these touches is that you need to have a reason to be getting back in touch each time.

So, that makes it advantageous to use postcards for some of your touches with expired listings.

I suggest using a letter for the first touch. And then experimenting from there with the rest of your touches.

If you’re looking for some examples of expired listing postcards, here are a few:

• Prospect Plus has 5 examples you can use in your expired listing system
• The Gooder Group also has a few postcards you can implement in your followup system

I recommend studying their ideas and then creating your own expired listing postcard with Canva.

This way you’ll be sure it matches your brand and is different than what all the other Realtors are sending.

Tactic 3) Shake Other Properties Loose With Just Sold Postcards for Realtors

Here’s an idea:

What’s the ultimate way to obtain trust when listing a property?

The easiest way to convince someone that you can sell their house is to already have sold a similar property.

Think about it:

When you sell a property in a neighborhood, shouldn’t you be sending a postcard to everyone else in that neighborhood?

You’ve already proven to be successful in the area. And can even include data encouraging home owners to sell their home. That means your just sold postcard for Realtors can be quite effective at shaking loose other listings.

If you were able to secure a selling price that’s above average…

…or if you were able to secure a return on investment that might interest the other neighbors…

You could shake loose some potential sellers through a few Realtor postcard marketing campaigns.

You never know who just got relocated for work or is thinking of downsizing.

Here are a few examples to look at before building your own Just Sold Realtor Postcards with Canva:

Tactic 4) Spread The Word With Just Listed Postcards For Realtors

If you’re considering ways to use Realtor postcards, you should incorporate Just Listed Postcards.

Why?

Home buyers these days are typically searching for listings in a particular community.

And communities tend to consist of similar types of people.

So:

It’s only natural that the home owners in that neighborhood might know someone interested in

moving into the neighborhood.

Just listed postcards are a great way to introduce the current neighbors to the listing. And potentially find some new buyers.

Tactic 5) Marketing Postcards For Landing Pages

Finally, marketing postcards for Realtors are a great way to drive traffic to a website.

But:

You should not send traffic directly to your brokers site.

Why? Because you need to control the flow of traffic better!

Here’s an example of a real estate landing page that would benefit from a Realtor postcard campaign

— You could instantly feed more traffic to a page like this through realtor marketing postcards —

This is a great way to capture more leads per the traffic you drive to your web presence.

What do you think?

Are you going to startup some mailing campaigns?

Do you need to get some Realtor postcards printed quickly?

Let me know your comments below!

Need more qualified leads?

This Lead Capture Website Is Making Waves:

Real estate lead generation is changing. This is no longer 1980 where cold calling will get the job done.

You need a strategy for your website that changes the game in your favor.