One of the best ways we’ve found to build links (and authority) in the space is through building actual, personal connections with others bloggers and entrepreneurs in our industry.

That may start off with leaving a few blog comments or sending a few tweets. Once you’ve established a connection, you can move up to guest posts, podcast interviews, etc.

By maintaining relationships with others in and around your niche, your blog or company is kept top of mind and is one of the first they’ll think of next time they add content to their site.

You can get really strategic about this, too. My business partner and I had a list of other people we wanted to connect with and put it in a Google Doc so we could both track our progress!

Ultimately, other bloggers and entrepreneurs are more likely to write about others they have a relationship with AND have been consistently in their sphere.

It’s really important for SEO to sit amongst a solid marketing strategy. What are we hoping to achieve from the work that we do? What are our overall goals? How can SEO help here? Often, one of the smartest moves from a digital marketing and SEO perspective is the creation of great content.

Content can expand the subjects in which your site ranks for. Content can be placed on more authoritative sites to get in front of their audience and to rank for big hitter keywords on that site. Content can be used to build links. Content can be used to drive engagement with pages on your site. Content, content, content. Boring viewpoint and not exciting but the web is a sea of content and that is to tool you use to build authority, scope and awareness of your business.

SEO is just such an umbrella term that it is also really important to consider whySEO efforts may not be delivering. Is your strategy to improve your visibility in search on point? Or has it failed strategically before it even got of the blocks? Content is a flexible tool but be aware of what you can hope to rank for and where it is best to do that.

It’s outreach link building. It can be boiled down to 3 steps:

  • You create a valuable piece of content (also called “linkable asset”).
  • You reach out the right people who may be interested in it
  • If they like it, they will share or link to your content.

Yep, it’s that simple.

What I love the most about outreach link building is that everything’s based on value.

The more value you can create or deliver, the more high quality links you can earn.

The links are earned. Not built.

Not only this type of links are highly powerful, but they’re also completely safe.

You’ll never have to worry about getting caught by Google. Because there’s nothing to catch. In fact, Google will love you and reward you on every update.

We all want strategies or techniques that we can adapt and use in our business but as new algorithm updates come out things always change. I love trying new tactics but the core of my strategy always comes down to what we should all be doing in the first place – creating content, products, etc that are truly better than what else is out there. Then marketing in unique ways. Look at your market and if everyone is doing the same thing that means there are other open areas to expand into.

The best whitehat SEO technique is writing your content for the right people. Of course, you have to create killer content for your audience but you’ve also got to consider who might be linking to you. Does the majority of your audience have related websites to link from? Probably not.

Analyze people in your industry, see what they link to and create content according to that.